The IT Director Archetype

IT directors see that digital infrastructure is shifting, and so is their control. They feel digital should be their domain, because they enable it, and because they were there at the start. Yet some are feeling left behind, and fearful.

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archetypesWillson Hau
The HR & Change Archetype

Managers and HR teams are challenged with understanding who are digital talent, what do they want, what do they need. They struggle with balancing business needs, with keeping people engaged. They are concerned with killing the passion of their teams by reining them in too much.

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archetypesWillson Hau
Digital needs to retool for organisational development

In 2014, having just hobbled over the line marking my two decades in digital to achieve veteran status, I was made redundant... by me. At the time, I was the Global Director of Digital Communications for an International NGO and came to the realisation that the existence of my role and department was the biggest impediment to wholesale adoption of digital as a discipline across my organisation. 

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Owen Pringle