Eva Appelbaum

Eva is a recognised leader in digital strategy and business transformation. She is a frequent keynote speaker on transformation and was recently published in two books: “Creating Digital Culture” and “Building the Agile Business”. As Digital Director at BBC Earth, Eva was a transformational leader pivotal in changing the way the BBC worked across television and digital content & products.

Eva launched the BBC Earth brand in the UK in Oct 2014, which won numerous awards for its website, social media activities and content, and was also responsible for transforming BBC Marketing and setting up the BBC’s “Digital Marketing Lab”.

Eva’s previous roles include being on the Digital Advisory Board at ActionAid, Digital Director for Amnesty International, and Director of Social Media & Digital Production at GroupM. She has been included in Marketing Week’s Vision100 and the BIMA Hot100 list and is a regular judge of sector awards, including the CIM, Lovies and Festival of Marketing awards.